White Lotuscore: How Resortwear Became Fashion’s Most-Wanted Getaway

Luxurious comfort at the White Lotus Four Seasons Resort, featuring plush embroidered robes and slippers set against a serene, natural backdrop.

There’s always been something dreamy about resort wear. But in 2025, it’s gone from “holiday wardrobe” to cultural currency. The palm-print shirt, the silk co-ord, the raffia tote—these aren’t just things you pack for a vacation anymore. They’re part of a mood, a marketing strategy, and a style movement that’s only getting louder.

And at the centre of it all? The White Lotus.

Fashion trends don’t just appear out of nowhere—they’re shaped by the mood of the moment. And right now, we’re craving escape. After years of unpredictability, rising burnout, and a post-pandemic relationship with comfort, the idea of dressing for ease—without sacrificing elegance—feels deeply aligned with how we want to move through the world. Resortwear offers a fantasy that doesn’t ask for a passport.

It’s not just about vacations—it’s about the illusion of a life that’s slower, softer, and sunlit. And with The White Lotus as the cultural mirror—glossy, voyeuristic, and a little unhinged—resort wear has found the perfect stage to perform on. One where fashion, fantasy, and quiet luxury meet in a poolside stare-down.

From Screen to Shopping Cart: The White Lotus Fashion Effect

We’re not just watching The White Lotus—we’re dressing for it. Or more accurately, we’re dressing like we’re already in it. Whether it’s Season 1’s soft minimalism or Season 3’s Thai-inspired decadence, the show has become a fashion flashpoint. And brands are racing to keep up.

Cast members of "The White Lotus" in tropical setting with temple, foliage. Text: "The Emmy Award Winning Series Returns. Same Luxury, New Reservations." — Cast ensemble gathered in a lush, tropical backdrop, setting the scene for another luxurious yet intriguing chapter of "The White Lotus."

According to Mad Over Marketing, the obsession has gotten so big that even mass-market giants are cashing in on the aesthetic.

H&M and Abercrombie releasing palm-printed looks that scream ‘seasonal escape’.
Bloomingdale’s launching a capsule inspired by luxe crochet and seaside textures.
Banana Republic dropping elevated linen suits that wouldn’t look out of place at a five-star poolside breakfast.

Models showcase H&M's latest collection, featuring a mix of bold prints and elegant silhouettes, complete with statement accessories for a stylish, modern look; image credits: Sourced from H&M| All rights belong to the creators

In fact, The White Lotus has become such a dominant cultural touchpoint that, as Marketing Mom notes, "you think of a holiday-based product, and there’s probably a White Lotus-themed version of it online."

They’re not wrong.

Coffee Creamers, Cocktail Kits, and Branded Leisurewear? Yes.

Two Coffee Mate bottles, Piña Colada and Thai Iced Coffee flavors, on a wooden table with iced coffee drinks, set against a lush, outdoor backdrop. — Indulge in exotic flavors with Coffee Mate's White Lotus collection, featuring Piña Colada and Thai Iced Coffee-inspired creamers; image credit: Sourced from Coffee Mate| All rights belong to the creator

The branding madness doesn’t stop at fashion. Coffee Mate has released White Lotus-branded Thai iced coffee while Supergoop has launched a sun-care drop in White Lotus packaging. Diageo created entire cocktail kits around the show, right down to the recipe card. There are Fair Harbor swimsuits, Brunch slippers and robes, even an official White Lotus x Away luggage collab.

This is more than a trend. It’s aesthetic integration. A full-on lifestyle package where dressing the part goes hand-in-hand with drinking the part, lounging the part, and packing the part.

Day-jamas, Palm Prints, and the Rise of Tropical Glamour

The timing couldn’t be better. As WGSN predicted in their 2025 trend forecast, “Day-jamas” are leading the charge in resort wear. These elevated matching sets are cut from silky, airy fabrics and designed for all-day wear—from breakfast-in-bed to poolside aperitivo. Pair that with the return of refined palm prints and animal motifs, and suddenly, the entire industry feels like it’s living in a slow, sunlit daydream.

Woman in polka-dot outfit holds coffee cup, wearing sunglasses. Bright blue sky and palm tree in background, evoking a sunny, relaxed vibe. — Sunny day in stylish dayjama attire, holding a coffee cup and wearing sunglasses, with a clear blue sky and palm trees in the background; image credit: Sourced from WGSN AI| All images belong to the creator

It’s not surprising. After years of hyper-minimalism and fast-fashion fatigue, we’re craving colour, storytelling, and slowness. Resortwear is the answer. Even if you’re nowhere near a resort.

Where Palm Springs Meets Phuket

Two women in swimsuits and sun hats talk by a poolside, surrounded by palm trees. The mood is relaxed and summery. — Leslie Bibb and Michelle Monaghan wearing stylish beach attire and wide-brimmed hats, engage in conversation by the poolside under the tropical sun in a scene from the White Lotus series.

So where does all this leave us?

We’re dressing like we’re on a perpetual holiday—somewhere between Palm Springs and Phuket, with a little bit of 1960s jet-setter and a whole lot of modern escapism. Whether you’re buying into it through a branded robe or simply tying on a sarong and pretending you’re at The White Lotus spa, resort wear has become the fashion world’s favourite fantasy.

How You Can Be Part of the White Lotuscore Mood

You don’t need to splurge on a branded robe or sip a Piña Colada Coffee Mate to be part of this moment (though we’re not judging if you do).

Woman in floral dress overlooks scenic marina. Her hair blows in the wind, evoking a sense of tranquility and freedom. — A woman in a floral dress gazes over a scenic landscape of hills and water, capturing a serene moment of contemplation.

White Lotuscore is less about what you wear and more about how you wear it. It’s about dressing like your life is already a sun-drenched escape, even if the only thing on your itinerary is walking your dog or working from your balcony.

Start with:

A co-ord set in a tropical or heritage-inspired print. Bonus if it looks like it could double as loungewear or vacation wear.
A vintage-style swimsuit or silk slip dress, worn under an oversized shirt.
Textures that tell a story—linen, crochet, hand-embroidered pieces, raffia accessories.
A printed sarong or scarf to tie around your waist, hair, or handbag for a subtle nod to resort layering.
A fragrance that smells like salt, citrus, or hotel soap.

And of course: a little attitude. That kind that says, “I’m not on holiday, but I could be.”

Dressing for the Dream, Not the Destination

White robe hangs on green wall; purple orchid and white slippers on black stool below. Cozy and serene setting, no visible text. — A cosy white robe and slippers are neatly arranged against a soothing olive background, complemented by a delicate purple orchid, epitomizing relaxed resort-wear elegance.

The White Lotus isn’t just a show. It’s an entire feeling. It’s the new coastal grandmother, the new old money aesthetic, the new wanderlust chic. And resortwear—whether you call it Day-jama chic or slow glamour—isn’t going anywhere.

Because at the end of the day, we’re not dressing for where we are. We’re dressing for where we wish we were.