Pickleball Mania: How This Sport Became the Unexpected Star of the Decade

A bright pickleball set placed on the court.

If someone told you a few years ago that a game named ‘pickleball’ would take over the world, you’d probably raise an eyebrow. But here we are—living in a world where pickleball isn’t just thriving; it’s downright trending. Over the past three years, the U.S. alone has seen participation skyrocket. According to the Sports & Fitness Industry Association (SFIA), pickleball participation in the U.S. has surged by an astonishing 223.5% over the past three years, solidifying its status as the fastest-growing sport in the country. In 2024 alone, the number of pickleball players reached 19.8 million, reflecting a 45.8% increase from the previous year. With such exponential growth, pickleball has evolved from a niche pastime into a global sporting phenomenon.

Born in the laid-back summer of 1965 on Bainbridge Island, Washington, pickleball blends elements of tennis, badminton, and ping pong into a sport that’s delightfully simple yet surprisingly addictive. With over 36 million players worldwide, pickleball has officially graduated from neighbourhood parks to chic wellness retreats and luxury resorts. Millennials and Gen Z players now represent more than 30% of pickleball enthusiasts.

Aerial view of a pickleball court surrounded by lush greenery, nestled within a serene park setting.

India, known for its unwavering passion for cricket and badminton, hasn’t been immune to pickleball fever. Urban cities like Mumbai, Delhi, and Bengaluru have rapidly hopped on the pickleball bandwagon, transforming local sports clubs and community spaces into vibrant hubs of activity.

Why Pickleball is More Than Just a Sport

Pickleball paddle and ball resting on a sunlit court, ready for play.

1.⁠ ⁠A Social Sport for the Digital Age

In an era where Gen Z and Millennials are redefining social interactions, pickleball has emerged as the perfect hybrid of competition and community. Unlike traditional solo workouts or hyper-competitive sports, pickleball fosters connection, making it a new form of social currency. With its fast-paced yet casual nature, it allows players to bond without the pressure of elite athleticism.

Trend Insight: According to the Association of Pickleball Professionals (APP), 80% of new pickleball players cite “social engagement” as a primary reason for joining the sport. It’s less about winning and more about the experience—aligning with the ‘fun over perfection’ mindset of younger generations.

Plus, let’s be honest—if there’s one thing Millennials and Gen Z love, it’s an aesthetically pleasing hobby. Bonus points if it’s Instagrammable. And pickleball? It’s practically a main character moment waiting to happen. Think slow-motion paddle shots, sweatproof dewy skin, and the perfect post-game matcha latte.

2.⁠ ⁠Fitness Without the Intimidation

Traditional sports like tennis or golf require technical mastery, often discouraging beginners. Pickleball, on the other hand, has a low entry barrier. It’s easy to learn, inclusive, and adaptable—qualities that appeal to Millennials who prioritise wellness without the intensity of competitive sports.

Cultural Shift: The wellness industry has moved towards “joyful movement” rather than hardcore training. Pickleball fits this ethos perfectly, making exercise feel more like a hobby than a grueling fitness regime.

And let’s not forget: pickleball is basically cardio without feeling like cardio—ideal for those who believe a 30-minute walk to get an iced oat milk latte counts as a workout.

3.⁠ ⁠The Rise of ‘Aesthetic Athleticism’

With the rise of athleisure and aesthetic-driven fitness, pickleball has naturally found a place in the curated lives of Gen Z and Millennials. Social media is filled with effortlessly cool pickleball outfits, designer paddles, and even courts at high-end resorts. Major brands like Nike and Lululemon have already capitalised on the sport’s growing fashion appeal.

Style Meets Sport: Pickleball is now part of the ‘lifestyle fitness’ trend—where playing a sport is as much about the vibe as it is about the game itself. Expect to see more collaborations between high-end sports brands and pickleball influencers.

Athleisure essentials: a stylish fitness ensemble featuring a sports bra, sneakers, fitness tracker, earbuds, and a water bottle, perfect for an active lifestyle.

4.⁠ ⁠The ‘Little Luxury’ Mindset

Pickleball is the perfect example of the ‘little luxury’ economy—an affordable yet aspirational experience. Unlike expensive gym memberships or exclusive country club sports, pickleball offers the thrill of an elevated lifestyle without a high financial barrier.

Millennial Spending Habits: Young consumers are prioritising experiences over possessions, and pickleball provides a unique, accessible activity that fits within this mindset.

It’s the perfect in-between for those who want the country club aesthetic without the actual country club membership.

5.⁠ ⁠The Sport of the Future?

What started as a backyard game has evolved into a global movement. Tournaments are being broadcast on ESPN, celebrities are investing in pickleball teams, and dedicated pickleball clubs are popping up in urban hotspots worldwide. As Gen Z and Millennials continue to seek out experiences that blend fitness, fashion, and social engagement, pickleball is positioned to be more than just a sport—it’s a lifestyle.

Is Pickleball Here to Stay?

Close-up view of a pickleball court, showing the textured green, white, and blue surface, representing the distinct color sections of the playing area.

Fashion and lifestyle brands aren’t missing out either. Stylish pickleball attire, gear, and even dedicated footwear have flooded the market, adding a fun fashion-forward twist to the game. It’s official: pickleball courts are becoming the new catwalks! Judging by its global rise, cultural crossover, and undeniable charm—absolutely. It may have a quirky name, but pickleball is clearly no joke. It’s transforming how we socialize, compete, and even dress while we’re at it.

Will you join the craze or watch from the sidelines? Either way, pickleball promises to keep us entertained, socially engaged, and aesthetically on point for years to come.