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Editor's Pick
![Fashion stores are changing, quietly.
Bookshelves are replacing racks. Coffee is replacing pressure. Boutiques are starting to feel less like places to buy and more like places to stay.
This feature explores why fashion brands are opening cafés and bookspaces inside their stores, and what this shift toward hospitality, third places, and slowness says about how we want to experience fashion today.
Now live on Curation Edit.
#ExperientialRetail
#FashionCulture
#LuxuryRetail
#ThirdPlace
#curationedit
[Fashion brands opening cafés, experiential fashion retail, fashion stores with books, luxury retail experience]](https://scontent-sea5-1.cdninstagram.com/v/t51.82787-15/624692630_17886672933430572_4079700209932424305_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=OpIau57O0EMQ7kNvwHopfWc&_nc_oc=AdnKlk0IeKje84SbPYTJNy6MFkjFvcMMwj5kiLbiWu-jdXoizPNyMu8M2PW392wUAiI&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=zXhEk9JSofg-zV3MsUd_oA&oh=00_AfthynpM0pOI9k-BRDJeVnprxaHEZ3zAPaGkbVmwYh1WwA&oe=6987C7D1)
![Chai was never just a drink.
It was rhythm. Ritual. Memory.
Now it is also a fragrance note.
A mood. A global luxury abstraction.
From Kolhapuri leather on runways to chai-inspired perfume accords, Indian culture has become luxury’s quiet R&D lab. Not because it is trendy, but because it is textured.
The question is no longer why global brands are inspired by India.
It is why Indian brands are still hesitant to name what already exists.
Origin is not nostalgia.
It is intellectual property.
Read the full feature on Curation Edit.
Link in bio.
Save this if culture and craft matter to you.
#CurationEdit
#IndianLuxury
#CulturalIP
#ChaiCulture
#luxuryfragrance
[SlowLuxury, OriginStories, DesignAndCulture]](https://scontent-sea5-1.cdninstagram.com/v/t51.71878-15/623309325_3929160717384786_4820573291804453823_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=O4Uk1PRDOksQ7kNvwECTyc-&_nc_oc=Adms7ft8KaobJs3-XjlX1WZ4EoOFjultAPAM6qwdLRiAKJXUSy_EX9HAxB-JBHyKn9E&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=zXhEk9JSofg-zV3MsUd_oA&oh=00_AfsOk8vDZgVPONG_I3PEsSG0xrwl8U7vtEUrGigkls7siQ&oe=6987B2B1)
Curation Edit
A cultural editorial platform exploring aesthetics, identity, and contemporary living.
Through fashion, design, beauty, and objects, Curation Edit examines how taste is shaped, how meaning is formed, and how visual culture influences the way we live.
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